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Real Talk: I work with my clients to help them keep their blog updated on a regular basis. I discuss strategies and develop an editorial calendar to ensure that the blog has interesting content and up-to-date posts.
Confession Time: I am so busy working with my clients that I often neglect to put the same things into practice for my own company. So, if one of my clients looked at my blog, they might say this proverb “Physician, heal thyself.”
Writing a blog is not that hard. However, as many of my clients do, I have put this task on the back burner because of the perception that it will take up too much time. However, if I follow the advice that I give my clients, it would make the blog writing a lot simpler. Some of the strategies include:
- Identify topics to be covered;
- Create an editorial calendar;
- Define frequency of posts; and
- Carve out dedicated time each week/month to write.
It’s a new year and I’m turning over a new leaf. I’m going to start taking the medicine that I have been dishing out for years. So, one of my business goals for 2016 is to post more content this year. I’m off to a good start with this first one making its debut in January. There will be more to come …
Blog to you later!